• Analyzing the reports

• General reports

• Commerce reports

• Search Engine Guide

• Link tracking

Analyzing the reports

Here are some suggested ways of analyzing your Acestats reports:

• Look at trends over a period of time - Have your visitor numbers increased or decreased? If your unique visitors and sales are decreasing in the same time period, it is an indication that something is wrong - you may wish to take action.
• Regularly check the search engine reports - Search engines are the most powerful referrers that you can have, and Acestats enables you to see exactly which engines are sending traffic to your site. If you employ a SEO company you can analyze the results of their efforts. Are they targeting specific key words or phrases? Can you see an increase from visitors who have used those keywords or phrases with search engines to find you?
• Use the Excel function - Many of the Acestats reports can be downloaded into Excel files. You can accumulate this data over time for later analysis. Once in Excel, you can manipulate the data in a wide variety of ways. For example, you can select the exact date range for a recent marketing campaign, or the date that your advertisement appeared in a magazine, or the weekend that you attended an exhibition and handed out brochures and business cards.
• Check your visitor totals during a marketing campaign - Compare different marketing campaigns, using a variety of different Acestats reports, to see which was the most effective.
• Check country and time zone reports - If your product or service is more suitable for a specific region, you need to regularly check your country and time zone reports. Looking at these reports may help you determine if your marketing should be directed to more specific regions.

General reports

• Web traffic summary - Displays an executive summary of your web site statistics, listing the top ranking items from each of the other reports.
• Hourly web traffic graph - Displays a summary of web activity on your web site over a number of hours. Details include the number of page views, sessions, and a percentage breakdown of the number of sessions per hour.
• Daily web traffic - Displays a summary of web activity on a web site over the date reange selected. Details include the number of sessions, page views, unique users, and return users per day.
• Recent web traffic - Displays today's web traffic. Details, from the most recent to the oldest, include the visiting IP address, country of origin, and page accessed.
• Weekly web traffic - Displays a summary of web activity on a web site over the date range selected. Details include the number of sessions, page views, unique users, and return users per day and per week.
• Web session duration - Displays a summary of session duration, divided into minutes, and a list of what percentage of sessions had what duration.
• Web session page views - Displays a summary of page views per session, and a list of what percentage of page views occurred in a particular session.

Pages

• Most popular pages - Ranks your most popular pages by the number of page views each page has received. Details include a percentage breakdown of the popularity of each page.
• Most popular folders - Ranks your most popular folders by the number of page views each folder has received. Details include a percentage breakdown of the popularity of each folder.
• Most popular links - Ranks your most popular links by the number of clicks each page has received.
• Entry pages - Ranks your most popular entry pages by the number of page views each entry page has received. Details include a percentage breakdown of the popularity of each entry page.
• Exit pages - Ranks your most popular exit pages by the number of page views each exit page has received. Details include a percentage breakdown of the popularity of each exit page.
• Page duration - Ranks your most popular pages by the length of time each page is viewed. Details include the number of page views per page.
• Page navigation - Ranks the pages that have had the most number of clicks from another page within your web site. Details include the total number of clicks and a percentage breakdown of the number of click from each page.

Demographics

• Languages - Ranks the most popular languages by the number of sessions held in that language. Details include a percentage breakdown of the number of sessions in a particular language.
• Time zone - Ranks the most popular time zones based on the number of sessions that come from a particular time zone.
• Country - Ranks the most popular countries by the number of sessions from that country. Details include a percentage breakdown of the number of sessions from a particular country.

Referrers

• Referring web pages - Ranks the most popular referring web pages by the number of visits from a particular page. Details include a percentage breakdown of the number of visits from a particular page.
• Referring web sites - Ranks the most popular referring web sites by the number of visits from a particular site. Details include a percentage breakdown of the number of visits from a particular site.
• Referring search engines - Ranks the most popular referring search engines by the number of visits from a particular engine. Details include a percentage breakdown of the number of visits from a particular engine.
• Search words - Ranks the most popular search words by the number of visits from a particular search engine using those words. Details include a percentage breakdown of the number of times searched by a particular word.
• Search phrases - Ranks the most popular search phrases by the number of visits from search engines using those phrases. Details include a percentage breakdown of the number of times searched by a particular phrase.
• Search engines and phrases - Ranks the most popular search phrases by the number of visits from a particular search engine using those phrases. Details include a percentage breakdown of the number of times searched by a particular phrase and search engine.

Computers

• Web browser - Ranks the most popular web browsers by the number of sessions that use a particular browser. Details include a percentage breakdown of the number of sessions using a particular browser.
• Web browser settings - Displays a percentage summary of the number of web browsers, per session, that have Javascript, cookies, and scripting enabled.
• Operating systems - Ranks the most popular operating systems by the number of sessions that use a particular operating system. Details include a percentage breakdown of the number of sessions using a particular operating system.
• Color quality - Ranks the most popular bit colour depth of user's monitors by the number of sessions that use a particular bit colour depth. Details include a percentage breakdown of the number of sessions using a particular bit colour depth.
• Screen resolution - Ranks the most popular screen resolution of user's monitors by the number of sessions that use a particular screen resolution. Details include a percentage breakdown of the number of sessions using a particular screen resolution.

Commerce reports

• Commerce web traffic - Ranks the most popular commerce web pages by the number of visits. Details include a percentage breakdown of the number of visits to the commerce web page(s).
• Commerce referring web sites - Ranks the most popular commerce referring web sites by the number of visits. Details include a percentage breakdown of the number of visits from a particular site.
• Commerce referring search engines - Ranks the most popular commerce referring search engines by the number of visits from a particular engine. Details include a percentage breakdown of the number of visits from a particular engine.
• Commerce search words - Ranks the most popular commerce search words by the number of visits from a particular search engine using those words. Details include a percentage breakdown of the number of times searched by a particular word.
• Commerce search phrases - Ranks the most popular commerce search phrases by the number of visits from search engines using those phrases. Details include a percentage breakdown of the number of times searched by a particular phrase.
• Commerce entry pages - Ranks your most popular commerce entry pages by the number of page views each entry page has received. Details include a percentage breakdown of the popularity of each entry page.

Search Engine Guide

Acestats can be used to accurately measure the effectiveness of your search engine listings.

Referring search engines

This report lists the search engines that people are using to find your web site. A search engine referral occurs when a user clicks a link to your site from that search engine.

If you are not receiving traffic from any of the following search engines please use the links below to submit or re-submit your web site:

Google
Yahoo!
Alta Vista
Lycos

Please check that your pages include relevant titles and tags to improve your position in the search engine listings.

Search words report
This report lists the words people are entering into search engines to find your web site. A search word is defined as a word that a visitor entered into a search engine before viewing your web pages. If you need to attract visitors who are searching for different words, then you need to change the content of your web site accordingly and submit or re-submit your web site to the search engines (listed above).

Search phrases report
This report lists the phrases people are entering into search engines to find your web site. A search phrase is defined as a phrase that a visitor entered into a search engine before viewing your web pages. As mentioned in the "Search words report" above, if you need to attract visitors who are searching for different phrases, then you need to change the content of your web site accordingly and submit or re-submit your web site to the search engines (listed above).

Link Tracking

You can use Acestats to track the usage of important links. In order to track links, modify the HTML code in your pages as follows:

1. Create your link as per usual. For this example, the link is:

<a href="shop.html"> Online Shopping </a>

2. Add code to the link so that our example now looks like this:

<a href="shop.html" onClick="window.open('http://acestats.net/linktracker.php?url_id=SITE_NUMBER&link=LINK_NAME','link','left=2000,top=2000')">Online Shopping </a>

Key:
* shop.html - The location of the linked web page.
* SITE_NUMBER - Your Acestats web site number.
* LINK_NAME - The name you have chosen for the link. Do not include spaces in the name.
* Online Shopping - The description of the link on the web page.

We recommend that you only use this code to track your most important links, as adding it to all the links in your web site will make it more difficult to view meaningful link tracking statistics.